adidas.
Following the production of these Motion graphics, for the adidas campaign LESS IMPACT = MORE POWER, I had the chance to work along with Made Thought's creative director, Radek Wojcik, on the next Stella sports campaign.
Aiming to visualise the conceptual idea of a world painted in white, I chose to quickly draft the first option by re-using the previous campaign visuals.
It was plenty enough to confirm Stella and adidas love the concept.
Yet we needed more flexibility to create the ideal shot.
Offering to create the whole environment in CGI, Made Thought didn't think it was possible on a budget, I proved them wrong by coming back a couple of days later, with a very convincing first draft.
Paris streets and a Tokyo-inspired bamboo forest.
Setting up a few camera angles under Radek's vigilent eye, it gave a clear idea of how the final production would look so they could book the models and the shooting with their minds at peace.
The campaign went in production, I didn't get the chance to be part of the B2C production, but here is a few final shots so you can see where my work led to.
