adidas.
Following the production of these Motion graphics, for the adidas campaign LESS IMPACT = MORE POWER, I had the chance to work along with Made Thought's creative director, Radek Wojcik, on the next Stella sports campaign.
Aiming to visualise the conceptual idea of a world painted in white, I chose to quickly draft the first option by re-using the previous campaign visuals.
It was plenty enough to confirm Stella and adidas love the concept.
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Yet we needed more flexibility to create the ideal shot.
Offering to create the whole environment in CGI, Made Thought didn't think it was possible on a budget, I proved them wrong by coming back a couple of days later, with a very convincing first draft.
Paris streets and a Tokyo-inspired bamboo forest.
Setting up a few camera angles under Radek's vigilent eye, it gave a clear idea of how the final production would look so they could book the models and the shooting with their minds at peace.
The campaign went in production, I didn't get the chance to be part of the B2C production, but here is a few final shots so you can see where my work led to.
