ARC.
Is a fantastic, brand-new motorbiking experience.
You purchase the bike, intelligent suit, and helmet at once and they are connected altogether.
Offering an unprecedented streamlined experience for this E-bike revolution.
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This lovely startup asked Made Thought to craft their brand identity from scratch.
And I helped them pitching the concept by using 3d/2d skills to elevate their presentations.


Once set on the brand, the second step was to prepare their unavailing stand for the Geneva motor show.
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After a short ideation phase, we had to restrain ourselves as there were height and sight line constraints involved.
Refining it further, I then quickly created VR sequences for ARC team to feel more immersed in our concept.






Dimentions were drafted, the site was built, and look at that!
The event was a blast, with lots of interest from the community and ARC is now officially on the road to success!


Delighted by the presentations Made Thought produced, they also decided to use my services to produce the B2C launch campaign and website.
Comming soon.
