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Percy Pig
Is an icon of Marks & Spencer food.
To celebrate Percy, they decided to entrust eyekandy with a 10,000£ budget to create a web-AR tool, aiming to create a buzz around their in-store activation.
Try it out on https://placepercypig.com/
With such a limited budget, we decided to create a simple bespoke 3d character, in a native format.
Two workstreams started under my watch:
1. The modeling and animating Percy.
2. The design of the landing page.
This activation had above 500,000 views in no time, so M&S tasked us with a few seasonal re-skin.
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