Alcon - PRECISION1
PRECISION1 experience can be found here: https://www.precision1ar.com/
It all started from a pitch for Alcon's new lenses: PRECISION1.
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Joe Golden (Eyekandy CCO) and I sat down to find a disruptive way to present contact lenses in AR to both ECP (eye care practitioners) and their clients, soon to be wearing the lenses.
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Starting by drafting the ideal journey, we organized the huge amount of information about PRECISION1 into a main ''hub'', with 7 sub-categories or ''Hotspots'' that would trigger a new layer to the experience.
We came up with a few ideas and decided to deliver a ''Stage'' to reveal the lenses and showcase PRECISION1 qualities while also making the support and training program more entertaining.
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Following this, the design process could start.
Agreeing on a mood board and overall look and feel for the PRECISION1 Stage was the first step.
With a contemporary look and feel signed off by Alcon, I started to develop and refine the look and feel of every hotspot using 3D sketching and rendered out a few images so Alcon could give us feedback and follow our design process.
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Once the look and feel were signed off, it was only a few days away for the animator to create all the transitions and export it into Playcanvas so the Developers, Isaac Daart could take over.
In parallel, I had to pick Model options and develop the art direction of the shooting for the AR billboarding.
It all went extremely smoothly, even for the script writing thanks to James Seaston, our fantastic head of PM!
Overseeing the Graphic design development, I made sure the campaign would remain consistent throughout the entire experience.
Not only did Alcon love working with Eyekandy, but this innovative AR experience was such a revolution in the field that Specsavers decided to launch a partnership with Alcon.
Updating the AR campaign to a Specsavers co-branded version.
Find it here: https://precision1hub.com/
This very successful campaign opened the door to many more.
A few of them are still being developed but see below the released ones:
Systane Complete Physical capture avatar and connected packaging:
https://www.systanecomplete-ar.com/
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Total 30, Joy lab VR/AR web tool:
Alcon is now a Prime Eyekandy business partner.
Note: Being mostly 8th wall projects, these may not be available after a certain time.